Brand name interpretation: Shang, representing noble, advocating, yearning for the ideal; Jun, representing handsome, meaningful, meaning beautiful and wishful, a bright future.

Brand concept: Provide furniture art products with extreme craftsmanship and beautify modern commercial space!

Brand LOGO Interpretation: Creativity comes from the process from forest to furniture products, with the initials "S" and "J" as the main core elements, simple and tough lines express the core characteristics of the product, outstanding design and product quality, representing the Shang Jun's corporate culture and product philosophy.

The color is Morandi, which represents high-end, quality, design, light luxury and internationalization. The overall composition is concise and powerful, and the repeated "J" reflects the persistent pursuit of the company's products, and the products are constantly polished to make each product a fine art product, showing the strength of the company from the inside out.

The integration of letters represents the core cohesion of corporate culture and realizes the goal and direction of global development of the company.